Final Production

This is the final, updated version of our music video.

CD pack

This is the full CD pack that will accompany our Music video. Here I will go through every page of the booklet, from back to front.

This is our album cover. This is an image that we want people to associate us with. It's futuristic theme is something that we have adhered to throughout most of our A2 work, as you can see below.

This is the front cover of our inside booklet. As you can probably see, it is very similar to the album cover, and sticks to the futuristic theme. The contrast between red and blue refers to the contrast between day and night; something that we feel we show very well in our music video.

 This is the first page inside of our album booklet. It contains the lyrics to our hit, Day N Nite, and helps the audience to sing along.

Finally, this is the back cover for our CD. It contains a track-list and other features such as a barcode, record label and small-print. We felt that it looked more professional this way.

Question 4 : A2 Evaluation

This is my answer to the final question for our A2 Media studies Music Video project. http://prezi.com/pk7nivhda0at/?utm_campaign=share&utm_medium=copy

Question 3 : A2 Evaluation

This is our answer to Question 3, as part of our A2 evaluation for our music video, 'Day N Nite'.

Question 2 : A2 Evaluation

How effective is the relationship between your ancillary products and your music video?

Question 1 : A2 Evaluation

Myself and my group immediately identified what we wanted to do with our music video. We wanted  a clear accompaniment with the song's lyrics, as well as show a clear storyline within the video. My initial idea, whilst in pre-production, was to show that our main character was going nowhere, and each day was a repeat of the previous ones. In order to do this, we had to make use of different angles and editing techniques, as well as using a decent amount of footage, to help portray this storyline. The grey chrome cast effect was key in showing this.
Other than this storyline, a key feature we felt the need to add was a good accompaniment with the lyrics of Kid Cudi's Day N Nite. For this we needed a good use of Mise-En-Scene, good camera angles, more good use of editing and, of course, good miming. In terms of Mise-En-Scene, we identified that the continuous alternation between Day and Night in the song would match our visuals. So every time the artist mentions what we was doing at night, we include a low lit shot, and every time he mentions his daytime activities, we show a brighter shot. This clearly helps the audience know what is being said and the meaning of the lyrics as the picture that they may have had in their head to help them understand the premise of the music is right in front of them. This clear relationship between the lyrics and the visuals is a good example of Andrew Goodwin's music video theory. A good relationship between lyrics and visuals can help the audience to understand exactly what is going on, and this can aid a song's success.
One thing that I noticed when observing our music video is that in certain ways, it is quite similar to the actual video for Kid Cudi's Day N Nite. For the most part, it only contains one character, it occasionally uses others to help portray the jealousy and the character's loneliness, and there is a clear relationship with the lyrics and the visuals. So it could be argued that our music video has developed music video ideas and conventions that already existed, as it is a theme that has been used before. However, there are features in our music video that perhaps go against the conventions of a hip-hop music video, even though there are moments which imply otherwise.
One common feature of a general hip-hop music video is the low angle shot to demonstrate the power that the artist has over their audience. This is an angle which can be seen throughout different moments of our music video. It helps portray the supposed power that a hip hop artist should have, as they are looking down towards their audience, but not in a patronising manner, although this has been the case in the past.
However, one of our features of Mise-En-Scene is the characters clothing. This isn't usual hip hop attire, and goes against the sport jerseys and sometimes provocative gear that is worn in a regular hip hop video. Also, we did not include any jewellery in our video as we didn't feel that it would adhere to the sad feel of our product.
There are no females in our music video, which is yet another feature that is rare within the genre, and we do not have other males to accompany our main character, which perhaps takes from the power we originally granted him.
There are plenty of reasons to suggest that, for the most part, we have challenged the conventions of a regular hip hop music video.
On the whole, we feel that we have both challenged and adhered to the stereotypical hip hop video. We do not include any shots of the main character having fun or any conventional shots that I have previously mentioned. However, we have acquired inspiration from certain videos, particularly the original Day N Nite video, and have incorporated these features into our products.

The Association : Website

This is the official website for my media group; 'The Association'. Here, you can find our merchandise, music, profiles, past work and upcoming tour dates.
http://kieranlukas1.wixsite.com/theassociation